MIDI’s user-centered approach to Industrial Design (ID), User Experience (UX) and User Interface (UI) is key to the creation of devices and systems that stand out in the medical marketplace and deliver real value. We apply a lean methodology to transform your needs into intuitive, aesthetically pleasing and engaging solutions. Our commitment to creativity, iteration and collaboration allows us to design products that are not only innovative but also unparalleled in AGILE functionality. Our designers are skilled at assessing user context, habits and needs, allowing for innovative solutions that seamlessly blend digital and physical user-focused design solutions interactions into the design of your product.

Our ID, UX and UI designers collaborate with our engineering teams, which include mechanical, electrical and software specialists, to ensure the products we design consider all critical factors, including the real-world demands of manufacturing, technical constraints, ergonomics and relevant regulatory and certifications necessary for success in the medical device marketplace.

Whether your program’s design challenges are physical, digital or require the seamless integration of both, our industrial and user interface and experienced design team will develop your product platform to deliver an end-user journey that is intuitive, effective, engaging and meaningful.