Our diverse team of experts possess extensive domain expertise in the healthcare industry. We collaborate to deeply understand your business and innovation requirements designing each client’s tailored industry research initiatives. Our efforts identify critical insights and unmet needs through our rigorous qualitative and quantitative research methods. Our evidenced-based approach allows us to gain valuable insight, informing strategic solutions driving innovation success.

Our approach considers various factors, including identifying users and stakeholders, environments, adoption drivers, reimbursement, regulatory, technical or IP landscapes, commercial objectives and capabilities. MIDI’s team can effectively analyze clinical and surgical workflows, product usage across the continuum of care, the patient journey and prescription pathways.

MIDI’s team of experts work collaboratively, continually leveraging it’s research outputs to enhance program strategies, ensuring the development of successful outcomes – whether a medical product, service, or system.